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In the ever-evolving world of web analytics, InnoCraft, a New Zealand-based software firm, has emerged as a champion of privacy-focused solutions. Their flagship product, Matomo, empowers website owners with self-hosted analytics that put user privacy at the forefront. This is the story of InnoCraft’s rise from humble beginnings to global influence, redefining the way we approach web analytics.
InnoCraft’s journey began in 2007 when a group of visionary developers united with a common goal: to craft a web analytics tool that respects user privacy while empowering website owners. Led by co-founders Matthieu Aubry and Thomas Stöcklin, the team embarked on a mission to offer an open-source alternative to prevailing analytics platforms. Perhaps they never imagined the hurdles they’d face.
After months of dedicated work, InnoCraft released the first version of their privacy-focused analytics software, initially named Piwik. This pioneering solution granted website owners complete data control by allowing them to host the platform on their own servers.
Word of Matomo’s innovative approach spread rapidly, attracting privacy-conscious businesses and a thriving open-source community. By 2012, it had been downloaded over 1 million times, and InnoCraft earned recognition as a “High Growth Company” by Deloitte Fast 500 APAC.
InnoCraft boldly rebranded Piwik as Matomo in 2018, a name reflecting their commitment to New Zealand roots and their vision for a comprehensive, privacy-first analytics suite.
Matomo has evolved into a robust platform offering real-time visitor tracking, heatmaps, conversion tracking, and more. As data privacy concerns escalate, Matomo’s popularity has soared. Over 1.4 million websites across 190 countries now use the platform [sources] .
Matomo’s core strength lies in its unwavering commitment to user privacy. The platform avoids third-party cookies or tracking, ensuring that no personal data is shared. This approach builds trust with privacy-conscious website visitors.
InnoCraft actively collaborates with contributors worldwide, resulting in a rich ecosystem of plugins and integrations.
Matomo wouldn’t be where it is today without our passionate community
Co-founder Thomas Stöcklin
InnoCraft’s vision is clear: to empower businesses with powerful, ethical analytics tools. As privacy concerns reshape the digital landscape, Matomo is poised for even greater success.
InnoCraft’s journey demonstrates the power of innovation and ethical data practices. The company has revolutionized web analytics and paved the way for a more transparent digital ecosystem. If you value user privacy, Matomo might be the perfect solution to gain data-driven insights without compromising trust.
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